MudamVirtually Together
Redefining the very notion of the online exhibition
When the Covid-19 pandemic forced the world online, museums also had to quickly adapt to this shift to virtual interaction. Exploring the idea of humanity today, Mudam’s Me, Family exhibition became a highly interactive and participatory digital experience that brought visitors closer to the art, and closer to each other.
Struck by a national lockdown, the Museum of Contemporary Art of Luxembourg (Mudam) was compelled to evolve its ambitious group exhibition Me, Family into an online visitor experience. By exploring alternatives to typical digital showcases and pushing technological possibilities, a highly interactive concept was developed to tie into the curators' vision, while placing the art at the center of the virtual exhibit.
Me, Family was a show about humanity today, and this theme was taken quite literally. Visitors could only enter the exhibition if they turned on their webcams, so people from all over the world were brought together in a way that felt very… of the moment. Participants could also customize their video stream with a social media-like AR filter. Once face-to-face with the art, they were able to interact in real-time with everyone else who was online concurrently.
The result was a never-before-seen, cutting-edge and engaging exhibition that directly involved every observer, rendering everyone an essential part of the experience. The outcomes were astonishing, with visitors debating art, conducting online dates, and even arranging stand-up meetings for their teams – all within the virtual environment.
During its eight-month run, Me, Family reached thousands of visitors from over 95 countries, a first for Mudam, while ensuring the integrity of the artists’ work and ideas. The project also allowed the museum to consider future opportunities for remote programming and events, bringing even more people together in an increasingly digital world.
When the Covid-19 pandemic forced the world online, museums also had to quickly adapt to this shift to virtual interaction. Exploring the idea of humanity today, Mudam’s Me, Family exhibition became a highly interactive and participatory digital experience that brought visitors closer to the art, and closer to each other.
Struck by a national lockdown, the Museum of Contemporary Art of Luxembourg (Mudam) was compelled to evolve its ambitious group exhibition Me, Family into an online visitor experience. By exploring alternatives to typical digital showcases and pushing technological possibilities, a highly interactive concept was developed to tie into the curators' vision, while placing the art at the center of the virtual exhibit.
Me, Family was a show about humanity today, and this theme was taken quite literally. Visitors could only enter the exhibition if they turned on their webcams, so people from all over the world were brought together in a way that felt very… of the moment. Participants could also customize their video stream with a social media-like AR filter. Once face-to-face with the art, they were able to interact in real-time with everyone else who was online concurrently.
The result was a never-before-seen, cutting-edge and engaging exhibition that directly involved every observer, rendering everyone an essential part of the experience. The outcomes were astonishing, with visitors debating art, conducting online dates, and even arranging stand-up meetings for their teams – all within the virtual environment.
During its eight-month run, Me, Family reached thousands of visitors from over 95 countries, a first for Mudam, while ensuring the integrity of the artists’ work and ideas. The project also allowed the museum to consider future opportunities for remote programming and events, bringing even more people together in an increasingly digital world.
- Creative DirectionThomas Leon, Thomas Byttebier
- DesignThomas Leon, Aurélia de Azambuja
- Digital Design & DevelopmentArtem Lyustik, Andrey Starkov, Viktor Tsarevskiy, Thomas Byttebier, Pierre Stoffe, Matthias Deckx
