Thierry + La Monnaie to present at MuseumNext Summit

On Tuesday, November 22 at 2PM CET, Base Partner Thierry Brunfaut will present at the MuseumNext Marketing Summit alongside Gilles Van Handenhove from longtime Base client, the La Monnaie Opera House.

The pair will be sharing insights on BaseBRU’s collaboration with the opera house for their award-winning campaign, "There will be Fate" from the 2023/2024 season to answer the question, 'How does a cultural institution embrace AI to echo a theme of destiny?'.

More information on the summit + registration, click here.