Thierry + La Monnaie at MuseumNext Summit

On Tuesday, November 22, at 2 PM CET, Base Partner Thierry Brunfaut presented at the MuseumNext Marketing Summit alongside Gilles Van Handenhove from longtime Base client, the La Monnaie Opera House.

The pair shared insights on BaseBRU’s collaboration with the opera house for their award-winning campaign, "There will be Fate" from the 2023/2024 season, exploring how a cultural institution embraced AI to echo a theme of destiny.