Thierry & Gilles present at Communicating the Arts Paris 2024

How does a cultural institution like the La Monnaie Opera House embrace AI to echo a theme of destiny? Thierry Brunfaut and Gilles Van Handenhove, La Monnaie Head of Communications & Marketing, lifted the curtain behind their journey in the creation of the opera house’s 23/24 campaign earlier this month at Communicating the Arts Paris, in front of museum industry executives and professionals. The duo discussed how they experimented with AI tools to create the campaign visuals – hitting a few bumps along the way – to finally arrive at the Fateful result.

Missed it? Watch the presentation here!