Mirek Nisenbaum's 'Digital Magnetism' at Nicer Tuesdays in NYC

What makes a website truly stand out in a sea of sameness?

Partner & Digital Director BaseNYC Mirek Nisenbaum explores the concept of what he calls 'Digital Magnetism' – using web design as a tool for creative expression.

Watch as he breaks it down through our work for Studio Museum in Harlem at It's Nice That's Nicer Tuesdays event.

Full video here.