Building the Future of Iceland

Place branding on a huge scale in Iceland is part of our task for K64, the masterplan for a new airport development at Keflavík, which involves vision, verbalization, identity, and signage. The first phase of the identity has just launched, incorporating the country’s dramatically diverse landscapes, and type in an icy hue similar to the nearby world-famous attraction, the Blue Lagoon.

Base is among a multidisciplinary team working on this major project, along with KCAP, WSP, Felixx, MIC Mobility in Chain, VSO Consulting, Buck Consultants International, Buro Happold, Maurits Schaafsma, Amberg Loglay and Kanon Arkitektar.