Thierry interviewed at Graphic Design China Awards 2023

Following his presentation at the 2023 Graphic Design China Awards on Studio Culture, Thierry Brunfaut, co-founder and ECD of Base, chatted with Lu Junyi and Duan Zhihua. Their discussion, titled "Base: Continuing to create authentic, unique, and culturally impactful brands and designs," delved into Base's origins, how it has matured (or rather, aims not to), and the relevance of cultural impact in branding.

The GDC Award competition gathers cutting-edge designs from global top designers and emerging talents, aiming to shape China's future design landscape. It fosters bold creativity, emphasizing the dynamic interplay between design, culture, business, and daily life, setting new standards for China's design future.

Read the interview (in Chinese) here.