Geoff Cook & Anthony Franklin on 'Packaging Unboxd' Podcast

BaseNYC Partner Geoff Cook and BaseGVA Partner & Creative Director Anthony Franklin joined Evelio Mattos on the latest episode of the Packaging Unboxd Podcast to discuss how packaging serves as a brand’s first impression—and is key to shaping identity and connecting with audiences, citing examples from Base's projects with Bongénie, from Roy, Caudalie and more.

Watch the episode here.