"Art Direction vs. AI": La Monnaie in new It's Nice That series

The Base team behind La Monnaie's 2023/24 AI-generated campaign was recently featured in It’s Nice That’s new series, Shades of Intelligence. In this 3rd article of the series titled, "Art direction vs artificial intelligence: A helpful tool or an added hassle?", Lucy Bourton investigates AI and the creative industry, looking at how machine learning might reshape the research stage of a project.

Basers Aurore Lechien, Bruce Vansteenwinkel, Manon Bails, and Arthur Dubois share their insights on using AI for artistic direction, citing the example of our award-winning campaign for La Monnaie opera house.