Base is a branding studio. We design brands based on one idea: one idea is all we need. We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex. We think openly and do thoughtfully. We specialize in not specializing, our only requirement is an open mind. We have offices in New York, Brussels & Geneva. We are dreamers, doers, thinkers, makers. Collectively — We are Base.

The Manifesto

  1. Each job has a context.
    We study it before we start.
  2. First, concept.
    Then, design.
  3. We don't design for designers.
    We design for people.
  4. Every item we produce
    is a communication tool.
  5. We challenge design habits and medias.
    We play with codes.
  6. If it looks familiar,
    we will try something else.
  7. We freely mix
    our creative disciplines.
  8. We are not afraid to make mistakes.
    We learn from them.
  9. We believe there
    is no bad taste or good taste.
  10. We surprise.
    We want people to smile.