QoQaPOPPIN’ PINK DEALS

For over 18 years, QoQa has shaped the lives of its 950,000+ members through exclusive online offers. With a dedicated team of 200 prioritizing fun, innovation, and surprise, the unique shopping platform provides daily special deals on branded products, experiences, culture, and more. It fosters community engagement through charitable projects, group purchases, and support for local startups.

During this time, QoQa has created 11 distinct brand universes, including Qwine, Qsport, Qhome, Qids. Seeking to reaffirm its identity, BaseGVA partnered with QoQa, guiding them to reconnect with their essence and open themselves up to the future in this new chapter.

QoQa is shaking things up with a new logo, a fresh otter mascot, and additional brand universes. The outcome? A rejuvenated identity and custom font harkening back to their early days – full of fun, pop, and surprise, accentuated with plenty of pink. Central to this transformation is their vibrant community. The official brand ambassador, Otter, undergoes a facelift, becoming a customizable character for member avatars and interactions on the platform, akin to NFTs. Inflated excitement for delightful daily deals!