We created the 8 symbol for group8 in 2005. More than a number it was the symbol of many concepts; two entities merging, the partnership, the spirit of innovation, research. It was a strong and a playful symbol that the then young group8 office adopted immediately as their representative icon.
10 years later, group8 had grown fast. After intense discussions, collaborative workshops, and the departure of several of their partners, it was time for a change. We refocused the brand on the values that represent them today. It’s a transition to adulthood.
The 8 symbol had become overpowering, so we had to bring a new dimension to it. Today we bring tense and contemporary compositions, along with a subtler approach in the circular system. The 8 is still there without being there; it defines the grid system.