Starrett is home to many people, across multiple industries. We designed the lockup as a home for Todd’s myriad of illustrations.
Starrett’s creative heritage runs deep. Built as a freight terminal atop the Lehigh Valley Railroad, it was showcased in The Museum of Modern Art’s watershed 1932 “Modern Architecture: International Exhibition.”
To celebrate creativity, it was only right that we got creative ourselves. We challenged Starrett to think outside of the box—to rethink traditional real estate advertising. By the end we forgot a box ever existed, even trading a brochure for a coloring book.
Rethinking the traditional codes of real estate paid off: our campaign outperformed the industry average by 70%.