The Grand Palais hosted La Force de l’Art while under renovation. We embraced the language of construction and the short timespan of the event to welcome visitors with stencil lettering and ‘cut and paste’ messaging.
Everything, from outside to inside signage, arrows to information boards, were executed using a set of modular posters.
Recasting the message:
We twisted iconic 3–line messages from popular French culture—‘Bleu, blanc, rouge’, ‘Liberté, Égalité, Fraternité, ‘Metro, Boulot, Dodo’—to advertise the event.
Repetitions, multiplications, superpositions.
With two flat colors, the system allowed all kind of dynamic combinations.
No regular, bold or italic here. We created a typeface in 4 ‘dripping’ weights.
Our messages covered Paris, from the streets to the underground!