Min Lew interviewed by DesignRush

The line between B2B and B2C is becoming increasingly blurred in 2024.

According to Min Lew (BaseNYC Partner, Creative Director & Managing Director), forging genuine connections with people through a B2P (Business to People) strategy is where true engagement lies.

Brands that resonate with individuals in both the corporate and the consumer worlds often have a unique personality that sets them apart (think of any big brand and check if it invokes an emotional memory in your mind).

In that sense, it's essential to define a human-driven purpose.

Dive into the discussion in a special interview between Min and DesignRush titled, "How to Go from Bland to Brand".