Our initial objective was to frame PSLab’s philosophy in the most simple and accessible way. We came up with an eight-point manifesto that now serves as the cornerstone of both internal and external communications.
No logo! The new visual toolbox had to be extremely simple. We covered basic communication needs by designing a genuine typeface, existing in 3 styles: bold, stencil, and monospace.
For PSLab, lighting and design are not the ultimate goals—they are tools to spark human connection.
Left brain, right brain. The digital platform we created is simple: an inspiring mood on one side and a high-level descriptive archive on the other.
The most fruitful part of the collaboration between PSLab and Base was the process we set in place: iterative workshops. In function of the topics, we mixed talents and personalities of both creative teams to get to the best results.
Defining the right tone-of-voice was no easy task. In the end, we landed on a specific style: bold yet warm, shorts sentences only. All set in our original PSLab typeface.
Print collateral had to serve as a way to discover PSLab. Cards and other items complement the 360° approach to the communication.
The PSLab book was designed to showcase the brand’s manifesto, projects, ideas, prototypes, people, successes (and failures) in the most honest possible way. It works as an abecedary, wherein each letter opens a door to a facet of PSLab’s unique approach.