Our overarching objective since day one was to create an identity that was incredibly iconic with a logo that functioned as a symbol more than a word. In early applications, we always used the translucent logo; a reference to light and photography.
The MILK ad campaigns were always about the creative content that was produced there, never the space or services.
For locations, we strived to appeal to the location teams, a community with a very different vibe than the refined world of fashion. Here, we heavily referenced street, tattoos, and heavy metal.
The visual identity for MILK’s digital mixes fashion feeling and digital / tech abbreviation of the name.
Anyone who knows MILK’s Gallery and its row of iconic, pivoting glass doors will quickly understand this logo.
For LEGS, a multimedia content team, we developed a modular logo as creative as the studio itself.
Fashion, music, photography and art are always evolving. Milk Made’s imperfect, ever-changing logo embodies this