MADE was founded in 2009 by Jenné Lombardo, an executive at MAC Cosmetics, Mazdack Rassi, the creator of Milk Studios and Keith Baptista, a production designer who had worked on many fashion shows.
The visual identity reflects the dynamism and edginess of the content. The logo is raw and ever-changing, much like the editorial platform and fashion week.
The site is a leading source for the latest goings-on in popular culture, and includes fashion, music, photography and art news.
Milk Made is now followed by 1,193,473 people, generates 1,199,797 weekly impressions, and cover events from across the globe.
“I was attracted to MADE not simply because of its unconventionality but for its innovative business model — built around supporting emerging talent.” – Eric Schmidt, former CEO, Google