Milk Made, the platform to showcase emerging talents

Milk Made is a leading online editorial publication showcasing the most innovative talent in fashion, music, art, and film. In 2010, its counterpart, Made Fashion Week, launched with its mission to support emerging designers. Base helped to define the Made properties through concept, branding and creative direction.

Client

Milk Made , New York, NY

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Services

Strategy + Branding + Digital

Milk Made Making Made
Milk Made

MADE was founded in 2009 by Jenné Lombardo, an executive at MAC Cosmetics, Mazdack Rassi, the creator of Milk Studios and Keith Baptista, a production designer who had worked on many fashion shows.

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Milk Made
Milk Made

The visual identity reflects the dynamism and edginess of the content. The logo is raw and ever-changing, much like the editorial platform and fashion week.

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Milk Made
Milk Made

The site is a leading source for the latest goings-on in popular culture, and includes fashion, music, photography and art news.

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Milk Made Making Made
© Tim Barber
Milk Made
Milk Made
Milk Made

Milk Made is now followed by 1,193,473 people, generates 1,199,797 weekly impressions, and cover events from across the globe.

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Milk Made
© Tim Barber

“I was attracted to MADE not simply because of its unconventionality but for its innovative business model — built around supporting emerging talent.” – Eric Schmidt, former CEO, Google

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Milk Made Making Made
Milk Made