What do Al Gore, Ai WeiWei, Greta Gerwig, and Grace Jones have in common? They’ve all, well, graced the TimesTalks stage. By taking a content-first strategy—leading with speakers, ideas, and topics—we developed a system that can respond to each guest and feel ever-fresh despite 60 yearly events.
212 color combinations. 24 cuts of Franklin & Cheltenham. This palette enables a flexible range of expression within a cohesive system: from serious to playful, bold to serene. The left-right arrangement of text nods to the dynamic dialogue that TimesTalks is all about.
A bespoke digital tool allows NYT’s design team to easily implement the graphic language, explore the entire range of color and type, and maintain consistency from event to event. Beats a static graphic guideline.
Our visual system comes alive on the web, where visitors are able to watch live talks or browse an extensive archive of past discussions.