Finest leather luxury goods, from the Kingdom of Belgium

Delvaux, the oldest luxury leather goods house in the world, had modernized its rich heritage with a more contemporary product design. After a successful launch of its updated brand in Belgium, Delvaux contacted us to smooth the way for international expansion.

Client

Delvaux , Belgium

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Services

Strategy + Branding + Digital

Delvaux

Delvaux wanted a logo that included the house’s historically relevant elements: the crown, the year it was founded ( 1829), and the dashes. To avoid falling into the cliché of a crown-based logo, which is gimmicky and not “ownable”, we combined the crown with the idea of a blossoming family tree.

Creative Director, Partner

The research process was really intense. What does it mean to have a crown? How do we translate values like grace, femininity, softness and elegance? How do we balance these with elements like discipline, savoir-faire, mastery, and excellence to create a rich personality?

Senior Designer
Delvaux

The signature ‘From the Kingdom of Belgium’ is like a passport you can travel with. It opens up many possibilities for storytelling. When expanding a brand overseas, it certainly helps to say where you come from.

Copywriter, Strategist
Delvaux
Delvaux

For the latest Autumn – Winter 15/16 Collection around modern and contemporary Belgian architecture, we collaborated (as always) with Régis Golay to create a very graphical and contrast-rich lookbook.

Art Director
Delvaux
Delvaux

The illustrator and copywriter Valentine De Cort knows how to create a particular tone of voice using twists and humour with delicacy. Words fade away, tones remain. As she says.

Designer
Delvaux

Each season, Delvaux presents us the leitmotif of the new collection. Starting from this, we work together on the lookbook’s concept, from the photo shoot right down to the printed object, and beyond. We think it’s important that the lookbook concept can also be integrated into the showroom or shop window.

Designer
Delvaux

Every image we create for Delvaux needs to express a moment of grace. An ephemeral, suspended moment in time.

Art Director
Delvaux

This year we created iconic pictures with the renowned Belgian photographer Pierre Debusschere.

Art Director
Delvaux

For this project, we collaborated with Valentine De Cort to write and create a legend for each iconic handbag. We wanted to create desire around all Delvaux products; to give them personality and flair. We loved to play with the ambiguity between being a bag, or a person. If every princess has her legend, why shouldn’t every handbag ?

Senior Designer
Delvaux

In 2014, Delvaux and Maison Dandoy celebrated their 185th anniversary together. We thought it would be a nice game to set up a treasure hunt through Brussels for these two Belgian Houses that we know so well.

Copywriter, Strategist
Delvaux

Today and more than ever, Delvaux appears around the world. Here, the new witty and very Parisienne boutique in Le Palais Royal.

Creative Director, Partner
Delvaux
Delvaux

Current work in progress : the Delvaux & Base teams preparing the new online brandbook.

Designer