Delvaux wanted a logo that included the house’s historically relevant elements: the crown, the year it was founded ( 1829), and the dashes. To avoid falling into the cliché of a crown-based logo, which is gimmicky and not “ownable”, we combined the crown with the idea of a blossoming family tree.
The research process was really intense. What does it mean to have a crown? How do we translate values like grace, femininity, softness and elegance? How do we balance these with elements like discipline, savoir-faire, mastery, and excellence to create a rich personality?
The signature ‘From the Kingdom of Belgium’ is like a passport you can travel with. It opens up many possibilities for storytelling. When expanding a brand overseas, it certainly helps to say where you come from.
For the latest Autumn – Winter 15/16 Collection around modern and contemporary Belgian architecture, we collaborated (as always) with Régis Golay to create a very graphical and contrast-rich lookbook.
Each season, Delvaux presents us the leitmotif of the new collection. Starting from this, we work together on the lookbook’s concept, from the photo shoot right down to the printed object, and beyond. We think it’s important that the lookbook concept can also be integrated into the showroom or shop window.
Every image we create for Delvaux needs to express a moment of grace. An ephemeral, suspended moment in time.
For this project, we collaborated with Valentine De Cort to write and create a legend for each iconic handbag. We wanted to create desire around all Delvaux products; to give them personality and flair. We loved to play with the ambiguity between being a bag, or a person. If every princess has her legend, why shouldn’t every handbag ?
In 2014, Delvaux and Maison Dandoy celebrated their 185th anniversary together. We thought it would be a nice game to set up a treasure hunt through Brussels for these two Belgian Houses that we know so well.
Today and more than ever, Delvaux appears around the world. Here, the new witty and very Parisienne boutique in Le Palais Royal.
Current work in progress : the Delvaux & Base teams preparing the new online brandbook.