The complete brand look & feel outlining the essential brand elements applied to communication tools.
The logo design reflects the immediacy of the naming, a call-to-action inspired by kids’ energy. Let’s give cancer the boot!
Alongside the main tagline, “I’m too small to cure. Are you too big to care?”, other slogans were created to address various critical themes.
We paid special attention to the questions around giving by clearly informing people as to how their money will be allocated and used by the organization.