Cancel Cancer for Children.

KickCancer is a non-profit organization that finances research and lobbying with the ultimate goal to cure children’s cancer and improve existing treatments, which are usually reserved for adult patients. We created a dynamic identity that efficiently informs and reassures those about complex medical problems, and issues calls to action. A (literally) kick-ass logo, engaging questions and messaging, an impactful typeface, black and white portraits of children, luminous colors, graphs and playful yet direct illustrations make up this multi-faceted communications ecosystem. We donated our time to this project, creating everything including the naming, identity, and website completely Pro Bono in an accelerated four month timeframe. With the website now live, you can donate, too!

Client

KickCancer , Belgium

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Services

Strategy + Branding + Digital

KickCancer Complete brand look & feel applied to communication tools

The complete brand look & feel outlining the essential brand elements applied to communication tools.

Senior Designer

Make it accessible: simple drawings by illustrator Simon Demeuter look to bring levity to the serious issue of children’s cancer.

Senior Designer
KickCancer
KickCancer
KickCancer
KickCancer

We had to engage people by speaking directly to their hearts. We asked photographer Lydie Nesvadba to portray kids in oversized clothes, suggesting the inadequacy of cancer treatments for children.

Senior Designer
KickCancer
KickCancer
KickCancer
KickCancer

kickcancer.org is the platform where the communication ecosystem works to leave people touched, informed and engaged.

KickCancer
KickCancer
KickCancer
KickCancer

The logo design reflects the immediacy of the naming, a call-to-action inspired by kids’ energy. Let’s give cancer the boot!

Senior Designer
KickCancer
KickCancer
KickCancer
KickCancer
KickCancer
KickCancer

Alongside the main tagline, “I’m too small to cure. Are you too big to care?”, other slogans were created to address various critical themes.

Copywriter, Strategist
KickCancer
KickCancer

We paid special attention to the questions around giving by clearly informing people as to how their money will be allocated and used by the organization.

KickCancer