UX Strategist

BaseNYC is looking for a Freelance UX Strategist to translate brand, business, and audience strategy into meaningful digital experiences.

We’re looking for collaborators who can think conceptually about how a website should work, then make that thinking tangible through audience journeys, information architecture, user flows, wireframes, and prototypes.

• Employment: Freelance
• Location: Remote
• Expected Start: Project dependent

Profile

• You combine structured thinking with creative judgment.
• You can simplify complex problems, articulate the reasoning behind your recommendations, and move between open-ended exploration and detailed experience definition.
• You see UX as more than usability, connecting audience needs, organizational goals, content, brand thinking, and creative ambition into experiences that are intuitive and distinctive.

Responsibilities

• Participate in Discovery through stakeholder interviews, workshops, audits, and research.
• Synthesize research, brand strategy, audience needs, and business requirements into clear experience insights and opportunities.
• Identify priority audience groups, their needs, behaviors, motivations, and key tasks.
• Map key user journeys, including how audiences navigate, discover, and engage with content.
• Develop experience concepts that translate the project’s strategy and brand idea into a distinctive digital experience.
• Define the website’s site maps, information architecture, including site structure, navigation, hierarchy, and content relationships.
• Translate experience concepts, audience needs, and content requirements into wireframes, user flows, and interaction logic across key page types and devices.
• Create prototypes when useful to explore ideas, clarify interactions, or communicate how an experience should work.
• Present UX thinking and recommendations to internal teams and clients.
• Collaborate with strategists, designers, producers, developers, and technical partners to ensure the experience is cohesive, feasible, accessible, responsive, and scalable.

Requirements

• Significant experience leading UX strategy and experience architecture for substantial websites or digital experiences.
• A portfolio demonstrating audience and journey work, information architecture, user flows, wireframes, and prototypes.
• Strong communication, facilitation, and presentation skills.
• Ability to collaborate with multidisciplinary teams and clients.
• Comfort defending strategic choices, incorporating feedback, and iterating as the experience evolves.
• Experience working on websites or digital experiences where brand expression and digital experience are closely connected is particularly relevant.

Rate: A typical day rate for this work would fall between $600 and $1,000, exact amount to be determined based on experience and project requirements.

Apply with
Please send the following to [email protected], with "Freelance UX Strategist" in the subject line.

• A CV or résumé in PDF format
• Your portfolio, website, or relevant work samples
• A short introduction about yourself and your experience with UX strategy for website projects