The FTF audience includes both innovators and creatives from the worlds of fashion and technology. We were challenged to develop a visual identity system that could speak to both of these worlds, despite their having distinct visual languages.
In creating the identity, we juxtaposed a beautiful and rather classic typeface with a contemporary layout system. The result speaks the language of fashion, but in a way that is fresh and clear.
The system scaled very well, from minute digital applications to large format environmental graphics.
Following the success of their annual conference Fashion Tech Forum, FTF developed an exciting online platform for the creative community called INDX. We were tasked with naming the platform and constructing an architecture that would include not only the two brands, but also one that could be flexible enough to accommodate future projects.