A manifesto for a new fashionable world order

FTF aims to further the world by providing a platform for the fashion, retail, technology and investment communities to collaborate. By awakening the possibilities within fashion, the annual conference seeks to widen the industry’s boundaries and “create the future”. In addition to this, FTF’s digital network INDX hopes to not only be a platform, but also a manifesto for talents and businesses to connect and “discover the future”. FTF called on Base to redefine their brand story, architecture, naming and identity.

Client

FTF , New York, USA

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Services

Strategy + Branding + Digital

FTF

The FTF audience includes both innovators and creatives from the worlds of fashion and technology. We were challenged to develop a visual identity system that could speak to both of these worlds, despite their having distinct visual languages.

Partner
FTF
FTF
FTF

In creating the identity, we juxtaposed a beautiful and rather classic typeface with a contemporary layout system. The result speaks the language of fashion, but in a way that is fresh and clear.

Designer
FTF
FTF
FTF
FTF
FTF

The system scaled very well, from minute digital applications to large format environmental graphics.

Director of Operations
FTF

Following the success of their annual conference Fashion Tech Forum, FTF developed an exciting online platform for the creative community called INDX. We were tasked with naming the platform and constructing an architecture that would include not only the two brands, but also one that could be flexible enough to accommodate future projects.

Partner
FTF