Five Boroughs. One Terminal.

JFK Terminal 4 may connect travelers to the wide reaches of the world, but it itself has more than a mile of jet bridges, corridors, and concourses. We adorned them with our visual identity to guide and delight passengers along the way.

The result: a journey through T4 is like a stroll through the five boroughs. For those staying, it enlivens with what awaits. And for those connecting, it offers a whirlwind tour of the city that never sleeps.

Client

JFK Terminal 4,New York

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Services

Branding

JFK Terminal 4

Queens, Brooklyn, Manhattan, the Bronx, and Staten Island welcome travelers with open arms as soon as they step off the plane. As they make their way from the gate towards customs, and ultimately to the exit, they navigate through the city.

Partner
JFK Terminal 4
JFK Terminal 4
JFK Terminal 4

The space evolves alongside the passenger journey. Here, in Concourse A, our art direction captures New York’s endearing grit. Quotes from proud New Yorkers celebrate the magic of the Big Apple.

Designer
JFK Terminal 4
JFK Terminal 4
JFK Terminal 4
JFK Terminal 4
JFK Terminal 4

Our ultimate goal: enrich an overlooked experience for the 21 million who travel through T4 each year. If the smiles are any indication, we may have done just that.

Designer
JFK Terminal 4
JFK Terminal 4

T4 is a New Yorker, through and through. Minus the grafitti, pigeons, and street vendors. You’ll have to leave the terminal for those.