We built the homepage around two key elements: the welcoming touch of the bot, and a modular design that showcases Fondation Cartier’s existing collection and ongoing commissions.
The website is true to the architecture of the building. It feels like a walk through Fondation Cartier’s open and immersive spaces.
Ease of use was essential. We designed a filtering system that makes sorting through the collection, archives, and upcoming programming effortless.
The website incorporates Fondation Cartier’s extensive social content, acting as the focal point of the institution’s digital universe.
We incorporated moments of stripped-down design to allow visitors pure and deep interaction with the art.
One of our objectives was to question and redefine new visual codes for the institution. Voila, a new brand typeface: FCartier.
In the end, with a digital experience that echos an on-site visit, the website is yet another step into the involvement of Fondation Cartier towards the artists and the public, offering a unique insight on contemporary art.