Mirroring colors, Pantone goes fashion

Pantone introduced 210 New Colors for the fashion, home and interior design markets, increasing the range of possible creative expressions. Base designed the campaign with a goal to create iconic images that speak both the language of Pantone and fashion. By moving the Pantone brand into the Fashion context, the campaign engages the creative segment of the audience while retaining the essence of the brand: Colors!

Client

Pantone , New York, USA

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Services

Strategy + Branding

Pantone
Pantone

The art direction is sculpturally minimal, giving the images graphic quality and iconicity. 

Partner
Pantone

We worked with photographer Sacha Maric who helped bring our vision into focus. The mirrors are immediately Fashion, the colors are immediately Pantone.

Senior Designer
Pantone

The mirrors exhibit an infinite world of possibilities, and display Pantone’s rich color vocabulary.

Director of Operations
Pantone

The colors in each image are carefully coordinated to reflect Pantone’s latest trends, forecasting the most sought-after hues for today and tomorrow.

Designer