Kidbox is subscription-based service that provides personally curated boxes of children’s clothing from a wide range of great brands. Using proprietary machine learning technology, Kidbox customizes and styles outfits according to a child’s individual tastes.
Our launch campaign is playful and fun! We translated the visual identity into 3D as a vibrant stage on which kids could explore and play. By portraying the looks simply and directly in an overtop environment, the campaign speaks to both parents and children.
The excitement of the Kidbox experience comes from shopping, receiving, and opening the box together. Our tagline “Unpacking Happiness” celebrates this shared moment of discovery, an emotional connection between parent and child.
We strived to create an identity that spoke in a way that both kids and parents could relate to, exploring both fashion and play. We chose to embrace of the box as a symbol, using it as our core graphic motif. A sense of energy and fun was added through the use of vibrant colors and bold graphic patterns that come to life across all touchpoints.
From paper illustrations to a comprehensive library of symbols and icons, the Kidbox graphic language creates consistency across a broad range of platforms and allows for excite and flexibility in the future development of the brand.
We designed the box to encourage kids to color it in, and provided stickers to then enhance their artwork. This, along with an explosion of color and clothing inside the box provides for an unboxing experience that is fun for the entire family!