Base Creates Identity for NYCxDESIGN

NYCxDESIGN is the first annual twelve-day, 5 borough event showcasing all fields of design.

The City of New York today announced NYCxDESIGN, the first annual twelve-day, multi-borough event showcasing all fields of design. Taking place from Friday May 10th through Tuesday May 21st, 2013, NYCxDESIGN will serve as a platform that will unify, leverage, and celebrate the City’s rich and diverse design communities throughout the year. Participating design communities will include, but are not limited to, architecture, graphic design, fashion design, product design and manufacturing, industrial design, interior design, interaction design and landscape and urban design. NYCxDESIGN‘s main goal is to elevate design practices and to increase awareness of and appreciation for design by all audiences through events such as exhibitions, trade shows, installations, talks, launches, and open studios.


We are especially honored to have been selected by the City of NYC to develop the identity of the festival as it serves to represent not just graphic design but all design.

Our main objective was to create a strong, iconic mark that would be highly recognizable and visible citywide. We chose to make the ‘X’ the focal point of the identity as it represents a crossroads where the City intersects with the design community and a multiplier, reflective of the various design disciplines that will partake in the festival. Within the iconic ‘X’ logo mark, the backgrounds may mutate, serving as a flexible framework to celebrate the different disciplines within design.