We wanted to create a design that reflected the ethos of the museum: a “project that is for the people and by the people of Miami.”
Terry Riley, the then-director and friend to Base, brought us together with Herzog & de Meuron, the project’s architects. The building is spectacular. A must see for anyone traveling to Miami.
We collaborated with Herzog & de Meuron on their exhibition introducing the project to the public. To communicate that their design required public input, we developed a visual language made up of layered imagery. The “design-y yet messy” vocabulary referencing papers on a desk was very effective in communicating the project was still very much a “work-in-progress.”