700 hectares (1730 acres) of olive trees in the heart of the Alentejo region of central Portugal.
We realized that, strangely enough, no olive oil brand had used the drop as a symbol before. And it’s such a beautiful shape! Also, it expresses the fact that Passanha presses its own olives on-site.
HP stands for “Herdeiros Passanha” (literally “Passanha Heirs”), a trademark they print or emboss on a wide variety of applications.
The unbelievable views at La Quinta de São Vicente made art directing photo shoots easy (photographer Lydie Nesvadba). Of course we used the imagery on just about everything we could get our hands on.
We invited Michael to come to La Quinta to discover the project and convince him to work with us. Upon arrival, he was immediately sold. No convincing was needed.
Herdeiros Passanha controls the entire process, from growing the best olives, pressing them according to the highest standards, and bottling them. All on-site, at the estate.
Herdeiros Passanha has won many prizes, such as the AIGA Design Award in 2009 and second prize in Packaging Design at the Los Angeles International Extra Virgin Olive Oil Competition. In 2010, it was selected by Der Feinschmecker as one of the top 250 Olive Oils worldwide.