Our aim was really to simplify city life, and communication in general. Safety, accessibility and comfort are the foundations upon which we built the Geneva public transportation system’s new identity.
We developed an exclusive typeface that reflects both the friendliness and quality of Geneva’s public transportation system. The identity system’s simplicity and rigor reflect TPG’s desire to communicate its reliable, efficient, and speedy urban transportation network.
We introduced the acronym “tpg,” a nickname used by the public, as the focal point of the new brand identity. This was a real leap forward, not only in terms of design. It turned Geneva Public Transport into a more accessible and recognizable brand.