This is what a successful collaboration between writer and designer looks like! Our former writer, Tom Greenwood led the Stand project. The extended logo lock-up, constructed entirely of words, set the tone for the entire brand.
Every element was considered. The matchbooks were the coup de grace. NYU students used to frequent Stand, so on the back of the matchbooks, we allowed space for them to write basic pick-up information, “I met xxx,” “Number xxx.” They were a hit.