Rives de Saône encompasses a 15 km stretch of walkway that runs along the waterfront. The project’s aim is to return the river to the citizens of Lyon while reconnecting them to nature in the process. Our challenge was to capture the whole undertaking in a single image that informs and seduces the public; an image that can evolve with time (the plan is to renovate 50km).
We came up with the idea of using the Myriorama, an old card game, as a reference for the identity. In it, one can shuffle tiny picture cards to create a variety of imaginary landscapes. Along the Saône, this proverbial shuffling of our “cards” achieves the same effect, thanks to the continuous horizon.
The result feels like you are holding the entire river in your hands. What’s really nice is the infinite landscapes and different graphic possibilities that complement them. Some cards contain only letters, others illustrations, still others works of art. The endless card format invites you to travel while standing still.
This is Jérôme Sans, co-founder of Palais de Tokyo in Paris, and curator of the project. Jérôme is known for being a non-traditional curator; a cultural agitator who pioneers new ways to approach and discuss contemporary art.