Striving to make New York the design capital of the world

NYCxDESIGN is New York City’s official citywide celebration of design. Spanning all disciplines of design, NYCxDESIGN creates a collaborative platform for cultural and commercial opportunities, elevates established and emerging design practices and increases awareness of and appreciation for design by all audiences. Taking place over 12 days in May and across all five boroughs, the mission of NYCxDESIGN is to raise the profile of New York City as the design capital of the world.

Client

NYCxDesign , New York

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Services

Strategy + Branding

NYCxDesign
NYCxDesign
NYCxDesign

To unify the activities, we created an iconic “X” representing a crossroads where the City intersects with the design community. A multiplier, reflective of the various design disciplines that would partake in the festival.

Design Director
NYCxDesign

Speaker Quinn and the NYCxDESIGN Steering Committee understood that the celebration’s identity needed to showcase individual designers, firms, schools and institutions, embrace the diversity of their practices across disciplines and throughout the City. Base Design’s emphasis on the ‘X’ nailed the brief beautifully. They created an open system with an inclusive symbol that stands for location, expression, identification, examination, experimentation, intersection, iteration, variation, amplification and excellence.

– Willy Wong, Chief Creative Officer of NYC, 2013.

Partner
NYCxDesign
NYCxDesign
NYCxDesign

It was amazing to see how everyone, from the City to the design community, took the identity and appropriated it for their own uses.

Designer
NYCxDesign
NYCxDesign

The inaugural NYCxDESIGN celebration in 2013 featured 350 events by 183 organizers at 190 venues across all of New York City, and included topics from graphic design to architecture, technology and urban design, to fashion and product design, interiors to landscape, furniture to design thinking, and more. The festival lives on today.

Partner