To unify the activities, we created an iconic “X” representing a crossroads where the City intersects with the design community. A multiplier, reflective of the various design disciplines that would partake in the festival.
Speaker Quinn and the NYCxDESIGN Steering Committee understood that the celebration’s identity needed to showcase individual designers, firms, schools and institutions, embrace the diversity of their practices across disciplines and throughout the City. Base Design’s emphasis on the ‘X’ nailed the brief beautifully. They created an open system with an inclusive symbol that stands for location, expression, identification, examination, experimentation, intersection, iteration, variation, amplification and excellence.
– Willy Wong, Chief Creative Officer of NYC, 2013.
It was amazing to see how everyone, from the City to the design community, took the identity and appropriated it for their own uses.
The inaugural NYCxDESIGN celebration in 2013 featured 350 events by 183 organizers at 190 venues across all of New York City, and included topics from graphic design to architecture, technology and urban design, to fashion and product design, interiors to landscape, furniture to design thinking, and more. The festival lives on today.