All that jazz needed is a little neon

Overlooking lake Léman in Switzerland, the Montreux Jazz Festival is famous for its legendary jazz and rock concerts. Base was tapped to collaborate with architecture firm Bureau A to reinvigorate the boardwalk. Together, we worked to enhance the atmosphere and signage of this legendary venue.

Client

Montreux Jazz Festival , Switzerland

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Services

Branding

Montreux Jazz Festival

Working closely with Bureau A, the challenge was to develop a signage system that would bring a new atmosphere to the beautiful lakeside scenery. We wanted to develop a scenography that evoked the bright lights of Las Vegas, and the nightlife of Chicago’s jazz clubs. Working with neon seemed like a logical conclusion.

Design Director, Partner
Montreux Jazz Festival
Montreux Jazz Festival

The next challenge was to re-interpret the neon tube. We needed a unique typeface that would work with the neon, the various stands, and the different jazz styles. So we created a typeface with letter variations to add diversity while maintaining unity in style throughout the festival.

Designer
Montreux Jazz Festival
Montreux Jazz Festival
Montreux Jazz Festival
Montreux Jazz Festival
Montreux Jazz Festival