Chez Kiki de Montparnasse, Manhattan sexiest sex-shop

In the roaring, bohemian 20’s, artistic Parisians including Fernand Léger, Jean Cocteau, and Alexander Calder would call Mlle Kiki de Montparnasse their model, muse, and in the case of Man Ray, companion and lover. It is this woman, a symbol of independence, liberation, and sensuality, that would inspire the creation of the luxury lifestyle brand that bears her name. With locations in New York, Las Vegas and Los Angeles, Kiki de Montparnasse specializes in the finest lingerie and accessories that bring pleasure and confidence to today’s most fashionable women.

 

Client

Kiki de Montparnasse , United States

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Services

Strategy + Branding

Kiki de Montparnasse
Kiki de Montparnasse

The coup de grace of the Kiki identity are the beautiful illustrations. Unbeknownst to most, these lush motifs were created from the most cliché icons of the erotic world: unicorns, handcuffs, whips, and symbols from the Garden of Eden. When strung together, they form a rich, flexible visual language that can be applied to packaging, products, architecture, and more.

Partner
Kiki de Montparnasse
Kiki de Montparnasse
Kiki de Montparnasse
Kiki de Montparnasse

To enhance the objects, we shot against historical photographs instead of the usual approach of silhouetting against white backgrounds. I found that this contributes to the overall narrative of the brand.

Kiki de Montparnasse
Kiki de Montparnasse
Kiki de Montparnasse
Kiki de Montparnasse

In an era where content is (again) king, we are increasingly focused on language to express a brand’s personality. Tone of voice plays a very important role for Kiki. At a brand level, we mixed famous quotes with generated copy, which brings both historical gravitas and creativity.

Partner
Kiki de Montparnasse
Kiki de Montparnasse
Kiki de Montparnasse