Take an existing logo. Multiply it. Knit it together

Hotel Missoni is a partnership between Italian fashion house Missoni and the Rezidor Hotel Group. We were asked to create the identity of the new hotel chain while keeping the renowned family spirit alive.

Client

Hotel Missoni , Edinburgh and Kuwait City

See more work we did in

Services

Strategy + Branding

Hotel Missoni
Hotel Missoni

We wanted to let Missoni’s bold visuals and colours speak for themselves. This is an image we shot in Milan with photographer Matthew Donaldson.

Art Director
Hotel Missoni
Hotel Missoni
Hotel Missoni
Hotel Missoni

The first Hotel Missoni opened in Edinburgh in 2009; the second in Kuwait City came shortly thereafter in 2011.

Creative Director, Partner
Hotel Missoni

We literally “knitted” together multiple Missoni logos to create the new H mark.

Creative Director, Partner
Hotel Missoni

Obviously, Missoni fabric was to be used for the cover of the hotel’s presentation book.

Budget & Production Director
Hotel Missoni

Lots of colors, lots of patterns, lots of colored patterns. Not one white page.

Creative Director, Partner
Hotel Missoni
Hotel Missoni
Hotel Missoni

No hotel branding is complete until one addresses the bathroom accessories.

Creative Director, Partner