A museum built as a monument of Nazi architecture that is now the home of progressive contemporary art. This was a fascinating story to work with.
An inquisitive, curious logo. Flexing his mind. Exploring the boundaries. Leaving open spaces that invite you to enter.
A stretchable system allows you to look at things from various angles and perspectives by moving and changing position. By linking what you know with new ideas, viewpoints, and topics you didn’t even know you were interested in.
Stretching also implies constant movement and energy. Expanding and contracting. Zooming in and out. It absorbs & releases heat, caused by friction. Art is energy. Art is friction.
We proposed the museum to become a curiosity sherpa who steers visitors into more conscious and inspired looking and thinking.