The Greene Hill Food Co-op is a community run grocery store in the Fort Greene / Clinton Hill area of Brooklyn. Neighborhood residents agree to work shifts at the store in return for membership. As a result of the largely volunteer workforce, quality is kept high and prices low. Base agreed to take on the branding of the non-profit on a pro-bono basis. In concepting the identity, we went straight to the idea of the Co-op: people of the neighborhood coming together to form a greater good.