A Brooklyn community coming together… like puzzle pieces

The Greene Hill Food Co-op is a community run grocery store in the Fort Greene / Clinton Hill area of Brooklyn. Neighborhood residents agree to work shifts at the store in return for membership. As a result of the largely volunteer workforce, quality is kept high and prices low. Base agreed to take on the branding of the non-profit on a pro-bono basis. In concepting the identity, we went straight to the idea of the Co-op: people of the neighborhood coming together to form a greater good.

Client

Greene Hill Food Co-op , United States

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Services

Strategy + Branding

Greene Hill Food Co-op
Greene Hill Food Co-op Greene Hill local vegetables
Greene Hill Food Co-op

An identity system thats fun, friendly and easy for the volunteers to use!

Partner
Greene Hill Food Co-op
Greene Hill Food Co-op
Greene Hill Food Co-op

The greatest success of our identity was to galvanize the community. It took the project from grassroots to a professional level that everyone could rally around.

Partner