Gathering swiss architects by breaking the cliches

The Federation of Swiss Architects (FSA), is recognized as the foremost architectural organization in Switzerland. Our task was to develop a strong visual identity that could unite all 900 FSA members. We started by breaking apart the cliches.

See more work we did in

Services

Branding

BSA-FAS Swiss Architects Federation
BSA-FAS Swiss Architects Federation Fédération des Architectes Suisses (FAS)

First of all, we wanted to avoid the design clichés that many associate with such a prominent architectural organization. So we stayed away from white, grey and black; tones often used in the world of architecture. Instead, we developed a crisp color palette to reflect the organization’s bright future.

Partner
BSA-FAS Swiss Architects Federation
BSA-FAS Swiss Architects Federation

Together with our type designer Matthieu Cortat, we developed an exclusive FAS typeface. We deliberately made it a bit awkward to stay away from the rigorous, sans-serif fonts oft used in the past. Our aim was to make a definitive break from design codes.

Design Director, Partner
BSA-FAS Swiss Architects Federation
BSA-FAS Swiss Architects Federation
BSA-FAS Swiss Architects Federation