First of all, we wanted to avoid the design clichés that many associate with such a prominent architectural organization. So we stayed away from white, grey and black; tones often used in the world of architecture. Instead, we developed a crisp color palette to reflect the organization’s bright future.
Together with our type designer Matthieu Cortat, we developed an exclusive FAS typeface. We deliberately made it a bit awkward to stay away from the rigorous, sans-serif fonts oft used in the past. Our aim was to make a definitive break from design codes.