Bringing to life a passionate vision. Only for all

Roy Shvartzapel came to us with a bold, uncompromising mission: to build Common Bond, the best bakery in America. His culinary fame, acquired after years at world-renowned restaurants such as el Bulli, Pierre Hermé, Balthazar, and Bouley, certainly piqued our interest. However, it was his along with partners Kathy and Brad Sanders’ overarching philosophy that world-class cuisine can and should be accessible to everyone that we found so inspiring.

Client

Common Bond , Houston

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Services

Strategy + Branding

Common Bond
Common Bond
Common Bond

It was clear early on that the brand’s personality would reflect its Houstonian roots. It had to be all about Southern hospitality. But it was critical this be done not in a nostalgic way, but with a contemporary twist.

Director of Operations
Common Bond
Common Bond
Common Bond

The name we developed, Common Bond, is a direct nod to the shared vision of the partners that the finest food should be available to all, as expressed by our tag line, “Only for all.” We decided upon a circular lock-up to reference a round table; the most egalitarian way of seating.

Partner
Common Bond
Common Bond

The identity and packaging design amplified the simplicity, modernity and quality that lay at the heart of the brand.

Design Director
Common Bond
Common Bond
Common Bond

It’s pretty incredible. In less than six months, Common Bond has become one of the top restaurants in Houston. Zagat’s named it one of the hottest restaurants in America. The Houstonian gave it four stars. In less than six months!

Director of Operations
Common Bond

For the packaging, to reiterate that Common Bond was accessible to all, we referenced flags of the world. And as there are many countries, we decided to individualize each of the 63-SKU packaging system!

Designer