Base at the Pre-première of Late Shift Movie at the Cinema RiffRaff in Zürich.

If you could turn back time and re-take a decision, would you do it? If you could dramatically influence another person’s fate through your decisions, would you take that chance? Dangerous as the thought may be, it is alluring to think about manipulating another person’s life. But believe it or not, this experience is now possible in the context of a film.

We were asked to contribute to this innovative project by creating all the promotional materials, such as identity, type, posters, banners, etc. We were even more thrilled to take part and to be invited to discover this technology, live, at the Cinema RiffRaff in Zürich yesterday evening.


Here is a few words about the project, to start with.

Late Shift Movie is the world’s first cinematic interactive movie.
‘Late Shift’ has its hero, its plot, its high points and turning points.
It has one beginning – but countless possible storylines and seven different endings.

Matt, a smart student, has to prove his innocence after being forced to take part in a bold heist at a famous London auction house. The consequences take him on a journey across London to escape the twisted web he finds himself caught in, discover the truth and gain his retribution. How will the audience decide to act when everything is turning against him?

‘Late Shift’ is a “Choose-your-own-adventure” story wrapped up in a cinematic format. The journey has a beginning, middle and end, but what they are depends on the decisions taken by the audience. All the time, the movie keeps on running seamlessly.

When you leave the theatre, you’ll realize that if you watched it again, you could see a different story. And if you’re dissatisfied with the consequences of the audience’s collective decisions then re-write the protagonist’s fate when his destiny is in your hands alone in the app form. It is up to you to discover countless variations of the same plot and make “better” decisions.

The experience last night was a real success. Baptiste and Tobias (&Söhne) work extremely hard to deliver such an adventure to the audience, and you feel it once you are seated and using the technology they developed through CTRLMovie.

We didn’t get any technical problem during the screening, the app worked very well and we watched it very smoothly.

Through the movie you discover the feeling of influencing the hero’s fate by taking the decision for him, which give you the opportunity to push him further and not letting the easy path to follow.
With the audience’s collective decisions in the cinema you will hear people’s reaction next to you, so you really feel you are taking part of the movie itself.
Your attention is kind of required throughout the film which makes you want to discover it in different angles once you will be home with your tablet or smartphone.


The decision process is very innovative and works very well in a thriller movie. Our question now is, what would happen when you are watching an interactive comedy for example?
We are thrilled and hope we would have the chance to make the experience with different genres in the near future.

We deeply encourage you to take part of the project and download the app today for free, here, and if you feel like it, download the movie on iTunes.

Your decisons are you.

Choose Your Own Adventure – ‘Late Shift’ from LATE SHIFT on Vimeo.