Ready-to-read show: Base celebrates its 20th anniversary at MoMA

Base celebrated 20 years with a party and an original performance at the MoMA. The performance consisted of 30 artists and models, all styled by Hannelore Knuts & Wayne Sterling (The Image), each wearing a wooden bespoke sandwich board on which a message was displayed in color spectrum. The messages were a mix of statements about the state of global culture, design and social mores. #BaseAtMoMA

Client

Base Design , New York

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Branding

Base Design
Base Design

We had an amazing experience collaborating with a talented team to produce the sandwich boards for the event. Based on our original concept, Erwin De Muer helped on the design and the construction, Bulo/Bosq supplying the beautiful wooden panels, Dragon Diffusion the fantastic leather straps.

Director of Operations
Base Design
Base Design
Base Design
Base Design

The amazing cast and styling was orchestrated by Hannelore Knuts and Wayne Sterling.

Base Design
Base Design
Base Design
Base Design

LQQK Studio screen printed our designs and executed the gradients to a level that surpassed our lofty ambitions. The only experience that wasn’t amazing was transporting the boards to the event in the “not-so-pleasant” NYC afternoon traffic.

Designer
Base Design

We worked on 30 different messages… mixing general thoughts about contemporary communication with ways we think, approach and see the world.

Design Director
Base Design
Base Design

A big thank you to Jason Grisell for not only DJ’ing a great set throughout the party, but for also composing a special song for the presentation of the sandwich boards. Check out Have The Clap Step Monday!

Director of Operations
Base Design
Base Design Party at Moma
Base Design

In the entrance of MoMA we used 5 big screens to feature our portfolio . We produced 5 animations illustrating 5 designer’s desktops opening images of our work.

Base Design
Base Design
Base Design
Base Design

Great to see all our guests walking away with the tote bags we produced. All bags were silkscreened with a mix of messages about the state of global culture, design or social mores.

Creative Director, Partner
Base Design
Base Design
Base Design
Base Design
Base Design
Base Design
Base Design

Looking forward to the next 20 years!

Partner