On a 40th birthday, one might invite a group of friends for a grand celebration. The Paléo has 40,000 friends to invite each night, and all of them are different. This was the starting point of our work.
We used illustrations of actual snapshots of festival goers that capture the essence of their subculture. Through these illustrations, people were able to recognize themselves as part of the festival. People go to the festival not only for the music, but also for the food, crowd, and stellar party.
The Paléo offers a fabulous diversity of music programming as well as cultural and culinary experiences. We developed a series of illustrations that capture snapshots of moments from the festival. By assembling these illustrations of festival goers that recall the surrealist method of “cadaver exquis,” we built a fun and playful identity in which everybody can easily identify themselves and their experiences.
A very eclectic crowd – that’s the Paléo Festival. The drawings allow us to represent the festival goers in a playful way.
200 drawings and lots of laughter. David and I had a great time compiling this “toolbox” that makes the identity of the Paléo.
It was great seeing the identity come to life through the massive, 25-meter onstage banners.