The art of mixing. Or how to brand a music festival

Since its founding in 1976, the Paléo Festival has today become one of Europe’s most important musical events. Each year, more than 250 concerts and shows are available to 230,000 members of the public who fill the festival’s massive 207 acre L’Asse site. We developed the visual identity for Paléo’s 40th anniversary.

Client

Paléo Festival Nyon , Switzerland

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Services

Branding

Paléo Festival Nyon
Paléo Festival Nyon
photo © Paléo ETAP

On a 40th birthday, one might invite a group of friends for a grand celebration. The Paléo has 40,000 friends to invite each night, and all of them are different. This was the starting point of our work.

Designer
Paléo Festival Nyon

We used illustrations of actual snapshots of festival goers that capture the essence of their subculture. Through these illustrations, people were able to recognize themselves as part of the festival. People go to the festival not only for the music, but also for the food, crowd, and stellar party.

Senior Designer
Paléo Festival Nyon
Paléo Festival Nyon
Paléo Festival Nyon

The Paléo offers a fabulous diversity of music programming as well as cultural and culinary experiences. We developed a series of illustrations that capture snapshots of moments from the festival. By assembling these illustrations of festival goers that recall the surrealist method of “cadaver exquis,” we built a fun and playful identity in which everybody can easily identify themselves and their experiences.

Design Director, Partner
Paléo Festival Nyon
photo © Paléo / Anne Colliard
Paléo Festival Nyon
Paléo Festival Nyon
instagram.com/valovetine
Paléo Festival Nyon

A very eclectic crowd – that’s the Paléo Festival. The drawings allow us to represent the festival goers in a playful way.

Designer
Paléo Festival Nyon
Paléo Festival Nyon
Paléo Festival Nyon
instagram.com/camilleberra
Paléo Festival Nyon
Paléo Festival Nyon
Paléo Festival Nyon
Paléo Festival Nyon

200 drawings and lots of laughter. David and I had a great time compiling this “toolbox” that makes the identity of the Paléo.

Senior Designer
Paléo Festival Nyon
Paléo Festival Nyon
photo © Pierre Descombes

It was great seeing the identity come to life through the massive, 25-meter onstage banners.

Designer
Paléo Festival Nyon
photo © Pierre Descombes