Confused by the old name? We came up with a new one, clear and understandable in every language. Forgot what it was? We put the building right in the middle of the new logo to make it a identifiable destination.
Reconquer and rediscover : these watchwords became a mission and call-to-action for everyone—internally and externally. The first objective for the museum teams was to reconquer their own museum, one room at a time. Dusting it off, magnifying it, and making it inviting. For years to come.
We sought to make the collection as tangible as possible: each object is a tale to be told, each visual is a close-up to be felt, each title is an invitation to discover.
Our collaboration with the A&H has only just begun. Over the next several years, we’ll be working together to transform the museum into one of the world’s leading lights of the human experience.