Blanding, or the Branding Paradox

Article

‘Okay, Take Two’: Introducing Base Design Melbourne (again)

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'Cultural Impact' Isn't What You Think it is

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Interview

FTD: A heritage company rebranded with a focus on giving

Backwards Branding

The Branding Vaccine

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Down the Digital Rabbit Hole

The First Base Without a Base

News

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MFA Boston Art Credits

From Base Intern to Managing Director in Nine Years: Meet Lola!

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Min Lew Joins 2023 Latin American Design Awards Jury

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Introducing Base_test, our new platform full of tech tests

Is Pitching Good or Bad For The Design Industry?

"On s'explique": Thierry Brunfaut's TV Interview

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Bruce Vansteenwinkel Talks Strong Branding With MAD Brussels

THC NYC Lights Up Local News

Aurélia de Azambuja to Judge Luxembourg Design Awards 2023

Manon Bails Talks How AI Spoils Fate

Base has two monthly newsletters.

High on Branding

REBRANDING & SUCCESSION: INTERVIEW WITH ANDREW LA TOUCHE

A Gallery Without Walls: New Base Window Website

SHARPENING OUR PENCILS: BaseMEL wins D&AD '23 Wood Pencil

2023 Print Magazine Awards: BaseNYC Wins Agency of the Year

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Base Attends LADFEST 2023 in Lima

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SOUTH ON THE RISE

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OperA.I. featured in It's Nice That

Min Lew Presents at DesignThinkers Toronto on the Power of One

THIERRY Brunfaut PRESENTS AT DYSARIUM CONFERENCE in Ukraine

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"Art Direction vs. AI": La Monnaie in new It's Nice That series

KCAP's K64 wins 2023 'THE PLAN AWARD'

Thierry Brunfaut talks Studio Culture with Good.at

Hervé Rigal Shares How to Build a Studio, Big or Small

Base Takes Home 2x Silver from Lovie Awards

Choreus featured in It's Nice That article

Designers in times of war

Thierry Brunfaut at Graphic Design China Awards

AI x Design: Thomas Byttebier interview with De Morgen

Dimitri Jeurissen Interviewed by IDEAT Magazine

QoQa: A Rebrand Like No Otter

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Waldencast taps Geoff Cook to join new Creative Council

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Base Becomes B Corp

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Timepiece Typefaces

Thierry Brunfaut interviewed at Graphic Design China Awards 2023

Thierry Brunfaut joins Biennial of Slovenian Design﻿ 2024 jury

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AI Workshop at Flanders DC

Hervé Rigal Nominated Communicator of the Year 2024

It’s raining awards, alleluia!

Thierry Brunfaut + La Monnaie at Communicating the Arts Paris

Carlos Bocai weaves brand into web at WIX Playground

Min Lew interviewed by DesignRush

Base Wins Int'l Competition to Brand KANAL-Centre Pompidou

How to Keep a Client for 17 Years?

Min Lew presents at Typographics Conference 2024

Carlos Bocai named Finalist at Young Guns 21

Carlos Bocai named Finalist at The One Club's 'Colorful'

BaseNYC won 3 x 'AIGA 365: Year in Design' Awards!

New Base Window show featuring "Vaporweave" by Flora Mottini

Mirek Nisenbaum took the stage at RGD Design Thinkers, Toronto

Hervé Rigal at 2024 Zürich Design Weeks

Thierry Brunfaut at Blanc! Festival

Carlos Bocai Named Young Guns 22 Winner!

Geoff Cook & Anthony Franklin on 'Packaging Unboxd' Podcast

Base+1 is Back!

Mirek Nisenbaum speaks at Nicer Tuesdays NYC

Introducing The Culture Index by Base Design

Mirek Nisenbaum interviewed by Communicating the Arts

Min Lew Interviewed on DesignThinkers Podcast

Thierry Brunfaut + La Monnaie present at MuseumNext Summit

How to Brand a Cultural Institution in 2025?

<p>BaseBRU Partner &amp; Executive Creative Director <a href="https://www.basedesign.com/about/thierry-brunfaut" target="_blank" rel="noreferrer noopener">Thierry Brunfaut</a> presented his new talk, "How to keep a client for 17 years" on the Main Stage at Forward Festival Amsterdam on Friday, May 24!</p>
<p>More info on Thierry's talk <a href="https://forward-festival.com/speaker/base" target="_blank" rel="noreferrer noopener">here</a>, and Forward Festival Amsterdam <a href="https://forward-festival.com/amsterdam/overview" target="_blank" rel="noreferrer noopener">here</a>. </p>

We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex.

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How to Keep a Client for 17 Years?

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